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Sports PEApril 15, 2026
RedBird / AC Milan
RedBird's acquisition of AC Milan as a platform for media, stadium, and global sports-rights monetisation.
Ownership transition
Elliott Management stabilised the club after taking control in 2018, helped restore competitive credibility, and exited to RedBird at a significant uplift.
Value creation plan
RedBird's thesis centres on commercialising a global fanbase, developing stadium economics, and using experience across Liverpool FC, the Boston Red Sox, and other sports assets.
Sports rights backdrop
The wider context is private equity's growing presence in European football, where media rights inflation, sponsorship growth, and stadium control can transform club economics.